![]() ![]() ![]() Thus it came as something of a shock when Nguyen recently removed the game from online stores and announced it would no longer be available. At its peak Flappy Bird made its creator up to US$50,000 (£30,000) a day through in-game advertising. Designed by Vietnamese developer Dong Nguyen and first released in May 2013, the game is simple but notoriously difficult and addictive.Īfter a slow start, the game went viral in 2014 and remained immensely popular. The latest example of catastrophic success is smartphone game Flappy Bird. ![]() After being in business for only eight months the retailer suddenly experienced a surge in demand so great that all of its stock sold out and it couldn’t make replacements fast enough to cope.Īmerican Giant’s success was a result of the online magazine Slate publishing an article which described their hooded sweatshirt as “ the greatest hoodie ever made.” What followed was a deluge of orders worth half a million dollars, meaning American Giant had a great many potential customers who were left disappointed.Īmerican Giant and Need a Cake are both examples of a phenomenon that has been described as “ Catastrophic Success”, where a very sudden and unanticipated demand for a product plays havoc with business models. This was the case in late 2012 for San Francisco-based online fashion company American Giant. Sometimes businesses can be swamped by an unexpected recommendation from elsewhere. ![]()
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